PRESENTED BY: PECINKA-FERRI & AXIS M
 
Reps need to communicate better with operator-customers. We need to turn our contact lists into productive business tools, do a better job of explaining our roles in the distribution channel and demonstrate how we add value for restaurants and foodservices. Now, there’s a tool that can help us accomplish all of these goals –
 
The FS Equip Logic e-Mail Newsletter Template
 
This new e-Newsletter template has been designed to provide a turnkey solution for reps to share branded and generic equipment product information with their most valuable business partners – commercial and noncommercial foodservice operators. The FSEqLogic template contains eight pre-made modules, each containing the type of equipment-focused information operators need and will come back to read, again and again. All reps need to do is supply selected product information they receive from their factories and the FSEqLogic team will do the rest – from creating the design (including rep firm’s logos) and content to blast-mailing and tracking the responses of customers. Each template contains:

• Manufacturers News, the latest developments and announcements from selected equipment manufacturers
• Equipment Spotlight, a concise overview of the features and applications of the issue’s featured products
• Wear and Care, tips on maintaining and repairing featured equipment
• The Schechter Report, rep-selected excerpts from the online magazine of expert foodservice equipment-focused information, interviews and opinions
• From The Street, locally sourced news and events from reps’ own regions
• Video Theater, a showcase for video product introductions and cooking demonstrations
• New Models, everything operators need to know about selected manufacturers latest products
• Featured Products, branded product information and selling tips

FSEqLogic provides the marketing expertise and management reps require to become more valuable business partners for customers. To find out how your rep firm can rep the benefits of professional online marketing, contact FSEqLogic.